RSS 1.0Department of Marketing
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Why does ethical leadership matter? Exploration and future direction for sales research
(2021-09-13)
The purpose of this study is to gain a better understanding of the relationship between ethical leadership and an employee’s work-related attitudes about, and behaviors for, their company. Using social learning theory, ...
Examining Audience Reaction to B2B Content Marketing Delivered via Social Media
(2021-09-10)
Social media provide multiple platforms and tactics to reach business-to-business (B2B) audiences with content they may rely upon to make purchasing decisions. But while content marketing has drawn some academic interest ...
Ethical Leadership and Salesperson Job Performance: The Impact of Remote Supervision
(2021-05-05)
Remote salespeople are moving away from in-person interactions and toward using technology to keep in contact with their supervisors. There are ethical perspectives that should be considered in a remote work environment. ...
Communication Alignment in Sales: The Role of Emotional Intelligence
(2021-01-13)
Due to the current global COVID-19 pandemic, salespeople are increasingly reliant on technology to navigate the sales process because of restrictions on travel and in-person meetings. The success of the sales encounter is ...