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Spatial Competition and Private Labels


Metadata FieldValueLanguage
dc.creatorRichards, Timothy J.
dc.creatorHamilton, Stephen F.
dc.creatorPatterson, Paul M.
dc.date.accessioned2022-10-14T16:45:58Z
dc.date.available2022-10-14T16:45:58Z
dc.date.created2010
dc.identifier.urihttps://www.jstor.org/stable/pdf/41960513.pdf?refreqid=excelsior%3A42be02489de45ad7e35bc4dd85dc0852en_US
dc.identifier.urihttps://aurora.auburn.edu/handle/11200/50409
dc.identifier.urihttp://dx.doi.org/10.35099/aurora-477
dc.description.abstractPrivate labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the relative importance of each role, conditional on the location of both private labels and national brands of ice cream in attribute space. We find that retailers' share of the total margin (retail price less production cost) is higher for private labels than national brands when retailers choose to imitate national brands with their own offerings.en_US
dc.formatPDFen_US
dc.publisherWestern Agricultural Economics Associationen_US
dc.relation.ispartofJournal of Agricultural and Resource Economicsen_US
dc.relation.ispartofseries1068-5502en_US
dc.rights© 2010. This is the version of record published by PUBLISHER and is made available under the CC-BY-NC-ND 4.0 license. Item should be cited as: Richards, T., Hamilton, S., & Patterson, P. (2010). Spatial Competition and Private Labels. Journal of Agricultural and Resource Economics, 35(2), 183-208.en_US
dc.subjectmulti-product oligopoly, nested logit, private labels, retailing, spaen_US
dc.titleSpatial Competition and Private Labelsen_US
dc.typeTexten_US
dc.type.genreJournal Article, Academic Journalen_US
dc.citation.volume35en_US
dc.citation.issue2en_US
dc.citation.spage183en_US
dc.citation.epage208en_US
dc.description.statusPublisheden_US
dc.description.peerreviewyesen_US

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