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Alabama Extension Commercial Horticulture Virtual Events and Social Media Evaluation System During the COVID-19 Pandemic


Metadata FieldValueLanguage
dc.contributorDr. Ayanava Majumdar, azm0024@auburn.eduen_US
dc.creatorMajumdar, Ayanava
dc.creatorWillis, Harli
dc.creatorChaves-Cordoba, Bernardo
dc.creatorChambliss, Ann
dc.date.accessioned2023-11-02T16:10:36Z
dc.date.available2023-11-02T16:10:36Z
dc.date.created2022-06
dc.identifier.urihttps://www.nacaa.com/journal/a09738e6-362a-437c-b20c-cb56e2501c65en_US
dc.identifier.urihttps://aurora.auburn.edu/handle/11200/50545
dc.identifier.urihttp://dx.doi.org/10.35099/aurora-613
dc.description.abstractAlabama has a rapidly growing specialty crop industry valued at $165 million in direct sale and $103 million in value-added products. The demand for fresh fruits and vegetables remained high during the COVID-19 pandemic. To support producers with timely information, the Alabama Extension Commercial Horticulture Team used three different social media (SM) events along with a unique monitoring and evaluation system as formative evaluations. Overall, 120 virtual events via a Facebook channel and a farmer group page reached 2,271 direct and 57,000 indirect participants with many new clients and beginning farmers that found the information useful and timely.en_US
dc.formatPDFen_US
dc.publisherNational Association of County Agricultural Agentsen_US
dc.relation.ispartofJournal of the NACAAen_US
dc.relation.ispartofseries2158-9429en_US
dc.rightsCreative Commons Attribution-NonCommercial 4.0 International (CC-BY-NC)en_US
dc.subjectsocial media eventsen_US
dc.subjectvirtual eventsen_US
dc.subjectcooperative extensionen_US
dc.titleAlabama Extension Commercial Horticulture Virtual Events and Social Media Evaluation System During the COVID-19 Pandemicen_US
dc.typeTexten_US
dc.type.genreJournal Article, Professional Journalen_US
dc.citation.volume15en_US
dc.citation.issue1en_US
dc.description.statusPublisheden_US
dc.description.peerreviewYesen_US
dc.creator.alternateMajumdar, Ayanava
dc.creator.orcid0009-0005-4706-8445en_US

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