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Browsing Department of Marketing by Subject "Media Effects"

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Examining Audience Reaction to B2B Content Marketing Delivered via Social Media 

Cole, James; Serviss, Emory; 0000-0001-9594-6488 (2021-09-10)
Social media provide multiple platforms and tactics to reach business-to-business (B2B) audiences with content they may rely upon to make purchasing decisions. But while content marketing has drawn some academic interest ...